Powering ideas with Styron at K-Show 2013
Presenting powerful solutions that meet complex material challenges
While Styron attended the show in 2010, K 2013 is a milestone for Styron as it is a first-time exhibitor. Our theme centers on generating powerful solutions that contribute to the success of Styron’s customers. Visually, Styron has translated the theme with an innovative and engaging stand (located at Hall 8b, A79), embodying its entrepreneurial and forward-thinking spirit. In addition, Styron has set up a Customer Center, located in Hall 8b (first floor) where customers can discover more information about Styron’s broad range of sustainable technologies in the following markets: Automotive, Electrical and Lighting, Medical, Packaging, Home Appliances, Consumer Electronics and Building and Construction.
“As a global player, we are close to our customers and able to respond quickly to their technical and operational needs,” says Martin Pugh, Senior Vice President and Business President, Plastics. “We intend to continue to focus on growth opportunities in our strategic markets and evolve to meet our customers’ business needs in the areas of cost-efficiency, sustainability, energy efficiency, lightweighting and improved performance. At Styron, we are passionate about the ability to work with our customers to innovate - not by just developing new resins, but by developing tailored solutions that address challenges they face. This is what our K-theme ‘Powering ideas. Delivering the Future’, is all about.”
To further illustrate Styron’s strong focus and dedication to “Powering Ideas. Delivering the Future”, a number of the company’s innovative solutions for key strategic markets will be spotlighted at K:
- Automotive: Combining strong engineering capabilities with solutions
Today plastics account for approximately 50 percent of the volume of an average vehicle and around 10 percent of the vehicle’s total weight. In addition to weight savings, automotive plastics offer a range of performance properties and flexible design opportunities. At the K-Show, Styron’s automotive team will put its product line of engineering resins in the spotlight. These products range from Polypropylene compounds and LGF PP, ABS, PC/ABS to Polycarbonate resins for automotive interiors, exteriors and structural applications. From best-in-class scratch resistance and light-weighting, to high heat resistance and low VOC levels, Styron Automotive resins offer outstanding durability and high-end aesthetics. In addition, the team will present the first commercialization of VELVEX™ 5250 following a two-year collaboration with Autocomponent, a leading manufacturer and exporter of automotive components. As a result of this collaboration, GAZelle Next platform benefits from interior parts with improved soft touch, scratch resistance, low gloss while meeting the need for cost-efficiency in raw material usage along with a positive evaluation of VELVEX™ 5250 on the Priora Face lifting platform. - Electrical and Lighting: Maximizing light output and safety
Within this market sector, a key area of Styron participation is the development-phase of electrical charging stations and helping our customers to meet the new set of EU regulatory requirements. In addition to this, our products play an integral role in the production and performance of smart meter applications within Europe. For the lighting market, Styron offers a range of advanced polycarbonate resins to help enable more energy efficient bulbs that perform effectively and meet safety standards, while offering design freedom to lighting designers and manufacturers. At K 2013, Styron’s Electrical & Lighting team will highlight advances in light-diffusion technology through products like CALIBRE™ 302V-6 LD, as well as CALIBRE™ 320UV which can function as a UV-protective cap layer that allows for excellent light diffusion and transmission and improved aesthetics for LED backlit signage. Products such as EMERGE™ IR PC and PC/ABS resins have been tailor-made by our R&D specialists to achieve a superior balance of mechanical and electrical properties, good dimensional stability, flame retardancy, and processability. - Medical: High performance materials for medical devices and housings
Polycarbonate compounds/ blends, and ABS from Styron are used in everything from surgical staplers and endoscopic surgery tools, to dialysis machines and equipment used in rehabilitation medical devices. These medical-grade resins can offer an important combination of properties -- such as strength, toughness, heat tolerance, clarity, and biocompatibility. During the show, the Styron team will be on hand to discuss several resins for equipment housings such as EMERGE™ PC/ABS 7700 Advanced Resin - a robust solution for many housing powered device applications designed with improved UL94 and thermal stability performance. The EMERGE™ PC/PET 9000 series will also be showcased, which encompasses impact modified blends of polycarbonate and semi-crystalline polyester. This series offers outstanding chemical resistance, exceptional low temperature impact and facilitated processability, including thermoformability. Styron’s innovative resins for single/multiple use devices also will be presented, such as CALIBRE™ and MEGARAD™ Polycarbonate Resins that can be sterilized and disinfected by ultraviolet radiation, ensuring that patients are not exposed to microorganisms during their treatment. Styron will highlight these grades that offer medical device manufacturers additional options to meet stringent requirements, while ensuring patient safety and cost efficiency. - Consumer Electronics: Electronic applications for high-impact resistance
Styron supports a wide range of consumer electronics products, from mobile/tablet enclosures, laptop housings, printer enclosures and internal parts, to many associated electronic accessories such as power adaptors. Our product quality and innovation allows our customers to stay competitive in the ever-changing and highly competitive world of consumer electronics. EMERGE™ Advanced PC resins allow downgauging in laptop enclosures without sacrificing stiffness. Styron will feature several grades of polycarbonate compounds and blends with Post-Consumer Recycle (PCR) content of up to 50 percent. With PCR polycarbonate, recycled plastics have a second life in a variety of consumer electronics applications such as smartphones, tablets, notebooks and printers. - Packaging: PS an excellent fit for bottles
One of Styron’s value chain partners, SACMI, an international machine manufacturer will feature Styron’s resins on its K stand (Hall 13, A63) in one of their new machines using Compression Blow Forming (CBF) for PS bottle production. CBF is an innovative production process that consists of extrusion, compression molding and forming. This game changing technology for dairy bottle production was developed by SACMI and utilizes STYRON A-TECH™ 1200, a high-impact polystyrene (HIPS) resin based on patented technology. Bottle manufacturers are usually faced with the dilemma of having to trade off one key property for another, such as toughness or stiffness and flow, or gloss. STYRON A-TECH™ 1200 is an all-rounder, with excellent performance results across a wide range of mechanical performance tests – so compromises are unnecessary.
Enjoy the full experience of “Powering ideas. Delivering the future” at stand A79, Hall 8B or at Styron’s Customer Center.
About Styron
Styron is a leading global materials company and manufacturer of plastics, latex and rubber, dedicated to collaborating with customers to deliver innovative and sustainable solutions. Styron’s technology is used by customers in industries such as home appliances, automotive, building & construction, carpet, consumer electronics, consumer goods, electrical & lighting, medical, packaging, paper & paperboard, rubber goods and tires. Styron had approximately USD 5.5 billion in revenue in 2012, with 20 manufacturing sites around the world, and 2100 employees. More information can be found at www.styron.com.
Legal Disclaimer
Any technical descriptions and product information provided in the above announcement are not legally binding. The quality, price and performance of our products will be specified in individual contracts with our customers. Unless otherwise explicitly agreed, the official product specification shall prevail in the form published from time to time.